On page SEO in 2016 requires more concise planning to be effective which means that a SEO consultancy in London must put more thought and planning into how they would optimize a website to achieve the business targets of clients in London. An excellent example is the use related topics targeting which is using different words and phrases that have a similar meaning to target keywords, for example 'coat' and 'jacket' this is because Google is using semantics analysis and lexicon combinations to draw connections between different words with the same meaning. Websites can gain more traffic if they integrate related words into a client's website.
It is possible for a business in London to have a high ranking position on the SERP for local searches but get click-through rates that are below the average for that particular position. Therefore, it is the duty of the SEO consultant to optimize the website in a strategic manner to get the maximum volume of click through rates by performing the following:
- Make sure that content is fresh by including a publication date.
- Using schema markup
- Optimize URL's by adding parameters and categories
- Including a meta description because it plays an important role in ranking when internet users use question based keywords.
The Role Of A SEO Consultant In London Has Expanded In 2016
On page SEO in 2016 is expanding to include elements that have previously been beyond the control of a UK SEO consultant, these elements include the UX and UI of a website to create a trustworthy brand. UI and UX include a number of small details that have a huge effect on how potential customers in London view the website, such as navigation, colour of web page and overall layout. These elements can create a positive first impression with website users and encourage them to return, if it is done correctly. SEO experts must make sure that the website does not have elements that disengage the user experience, for example using overlays
Speed is an essential part of on page SEO because internet users who use search engines through mobile devices are very particular about loading time. If loading time is too long, then online users in London will leave the website, driving up the bounce rate, and prompting the search engine to lower the rank for the website. Fast loading times create user engagement, which encourages the number of shares and links created. A SEO consultancy should learn to not only target local London keywords, but also phrases internet users might use when looking for a service or product online, for example instead of just targeting 'gifts for men'. SEO experts should use phrases such as 'best gifts to give men for anniversary', by integrating the phrases into the web content.
Source : http://seospecialistslondon.jigsy.com/entries/seo/what-does-a-seo-consultant-in-london-do-for-on-page-seo-in-2016-